MARQUES Seminar

MARQUES –the European association that represents trademark owners worldwide– and Marval, O’Farrell & Mairal organized the Seminar “Trademarks in a Global Market: Remedies and Actions. Different perspectives” held in Buenos Aires on June 23, 2011. The seminar was attended by representatives from important companies, including Coca-Cola, Danone, La Cachuera (Amanda Group), Faena Experience, Arcor Group, Arcos Dorados, Adidas, Phillips, Unilever, Cisco, Peñaflor Group, Laboratorios Finadiet, La Martina, among other, and peers from Argentina, Chile, Paraguay and Uruguay.

Panels were moderated by our partner Santiago R. O’Conor; presentations were offered by: (i) Maria Laura Perna (Adidas International AG), Gustavo P. Giay (partner from Marval, O’Farrell & Mairal) and Guillermo González (Argentine Customs), who referred to “Anti-counterfeiting: The Battle Continues”; (ii) Laura Sansalvador (Arcor Group, IP Manager) and Paola Tessarolo (Marques), who referred to “How to Protect Your Trademarks Worldwide. Special Reference to Europe”; and (iii) Esteban Mazzucco (The Clorox Company, International Director) and María Rivero Ayerza (Arcos Dorados), who referred to “Green Marketing and Its Consequence for Trademarks”. During the lunch, Piet Verdult, Chair of the Argentine-Dutch Chamber of Commerce, gave a presentation on “International Business and Industrial Property”.