Pablo Artagaveytia and Gustavo Giay represented Marval, O’Farrell & Mairal at the Networking Breakfast on "Social Media has revolutionized the business: Are CEOs aware of the role they must take up?", organized by LIDE (Group of Argentine Leaders) and held at the Faena Hotel in Buenos Aires on August 24, 2012. Gustavo Giay gave a brief presentation regarding the main legal aspects applicable to marketing in social media sites.