New Bill Against Deepfakes in Argentina

Bill 5945-D-2025, presented by Congresswoman Gisela Marziotta, proposes establishing a special action for constitutional protection of fundamental rights (amparo) to safeguard image rights and other personal attributes against deepfakes generated through artificial intelligence or similar technologies. The initiative seeks to provide a fast and effective judicial response to the increasing circulation of manipulated images, voices, or videos that may harm a person’s dignity, honor, or privacy.

The Bill is grounded in articles 51, 52, and 53 of the Argentine Civil and Commercial Code, which protect human dignity and image rights, and adapts this framework to modern technology. The proposed mechanism enables urgent intervention, taking into account the speed at which synthetic content spreads and the potential harm it can cause.

The Bill also introduces definitions of terms such as “artificial intelligence,” “deepfakes,” and “digital platforms.”

The proposed injunction action may be filed by the affected individual, their legal representatives, or their heirs before any first instance court, regardless of jurisdiction. It does not require any other formality nor paying court tax, and it may be filed digitally.

Moreover, the Bill provides that courts must rule on the request within 24 hours of its filing—even on non-business days—and that they may order blocking, removing, or de-indexing the disputed content as a preliminary injunction, until issuing the final ruling.

The Bill further establishes that, if the infringement to the image rights or the rights to other attributes of the individual is proven, the court must order the immediate suppression of the infringing content. The Bill also establishes daily fines proportionate to the harm caused, as well as the temporary suspension of the responsible platform, if it does not comply with the court order.

The initiative references the US Take It Down Act (2025)—which criminalizes the distribution of non-consensual intimate images, including AI-generated ones—and recent European proposals granting individuals exclusive rights over their image and voice against unauthorized digital replicas.